2026-2027 Undergraduate Catalog

Department website: https://www.uwgb.edu/marketing/

(Bachelor of Business Administration)

The Marketing major in UW-Green Bay's Cofrin School of Business provides students with in-depth knowledge in marketing through a rigorous curriculum with courses covering a wide range of topics, such as digital marketing, international marketing, sales, consumer behavior, social media marketing, advertising, and marketing strategy.

The program provides considerable exposure to the liberal arts and develops the critical thinking, problem-solving, interpersonal, communication, quantitative and computer skills needed by graduates to successfully serve as leaders within modern organizations. The program also addresses contemporary organizational issues such as global competition, social responsibility and ethics, sustainability, and the relationship between organizations and various environmental forces.

In the marketing major students start by taking general education and introductory-level business courses. Additionally, students take courses that provide an overall understanding of business, such as the basics of Marketing, Accounting, Human Resources, Management and Finance among others. Finally, students take marketing-specific upper-level courses and complete a capstone course, prior to applying for graduation.

The Marketing faculty are experts in their field who use a variety of pedagogical practices and connect the classroom to the real-world. Students are also encouraged to complete internships for credit.

Entrance and Exit Requirements

Students can add a Marketing major at any time with any number of credits through a simple online process. Students should contact their Professional Advisor listed under the Program Advisors on the right-hand side of the SIS to start the process. Students will be required to read and accept an Honor Code (pre-declaration form). For students adding a major offered in the Cofrin School of Business, a faculty mentor who specializes in their program will be listed under their Program Advisors in SIS.          

Students must maintain a cumulative GPA of 2.5 to proceed in the course progression. All students must meet this exit requirement to graduate. Students intending to graduate with this major must have a minimum 2.5 cumulative grade point average.
 

Accelerated Track for Undergraduate Students

Undergraduate students in the Cofrin School of Business, in majors such as Business Administration-Business Analytics, Business Administration-General, Business Administration-Supply Chain Management, Finance, and Management can take up to nine graduate credits at the undergraduate level from general emphasis degree electives as part of our accelerated track. Please consult your undergraduate advisor and the Graduate Studies Office before choosing this option.

Major

¹

May be satisfied with an ACT English score of 32 or higher, or a SAT Reading score of 39 or higher, or an equivalent writing competency in another major.

AAS to BBA 

Students must have already completed an AAS in Marketing from an accredited institution.

¹

21st Century Skills Certificate

²

Business Foundations Certificate

Minor