https://www.uwgb.edu/marketing/

(Bachelor of Business Administration)

The Marketing major in UW-Green Bay's Cofrin School of Business provides students with in-depth knowledge in marketing through a rigorous curriculum with courses covering a wide range of topics, such as digital marketing, international marketing, sales, consumer behavior, social media marketing, advertising, and marketing strategy.

The program provides considerable exposure to the liberal arts and develops the critical thinking, problem-solving, interpersonal, communication, quantitative and computer skills needed by graduates to successfully serve as leaders within modern organizations. The program also addresses contemporary organizational issues such as global competition, social responsibility and ethics, sustainability, and the relationship between organizations and various environmental forces.

In the marketing major students start by taking general education and introductory-level business courses. Additionally, students take courses that provide an overall understanding of business, such as the basics of Marketing, Accounting, Human Resources, Management and Finance among others. Finally, students take marketing-specific upper-level courses and complete a capstone course, prior to applying for graduation.

The Marketing faculty are experts in their field who use a variety of pedagogical practices and connect the classroom to the real-world. Students are also encouraged to complete internships for credit.

Entrance and Exit Requirements

Students can add a Marketing major at any time with any number of credits through a simple online process. Students should contact their Professional Advisor listed under the Program Advisors on the right-hand side of the SIS to start the process. Students will be required to read and accept an Honor Code (pre-declaration form). For students adding a major offered in the Cofrin School of Business, a faculty mentor who specializes in their program will be listed under their Program Advisors in SIS.          

Students must maintain a cumulative GPA of 2.5 to proceed in the course progression. All students must meet this exit requirement to graduate. Students intending to graduate with this major must have a minimum 2.5 cumulative grade point average.
 

Accelerated Track for Undergraduate Students

Undergraduate students in the Cofrin School of Business, in majors such as Accounting, Finance, Management, and Marketing, can take up to nine graduate credits at the undergraduate level from general emphasis degree electives as part of our accelerated track. The courses available include ENTRP 573, ENTRP 686, FIN 646, BUS ADM 635, BUS ADM 570, and MKTG 624. Please consult your undergraduate advisor and the Graduate Studies Office before choosing this option.

Major* 

Course List

Code	Title	Credits
Supporting Courses		36-37
ACCTG 201	Principles of Financial Accounting
ACCTG 202	Principles of Managerial Accounting
BUS ADM 201	Principles of Sustainability in Business
BUS ADM 202	Introduction to Business
BUSAN 230	Spreadsheet and Information Systems
HRM 262	Introduction to Human Resource Management
PHILOS 227	Business Ethics
ENTRP 272	Introduction to Entrepreneurship
SCM 200	Principles of Supply Chain Management
Economics (choose one combination):
ECON 202 & ECON 203	Macro Economic Analysis and Micro Economic Analysis
ECON 208 & ECON 209	Economics WTCS Bridge and WTCS Transfer Credit
Statistics (choose one):
BUSAN 220	Introduction to Business Statistics
or MATH 260	Introductory Statistics
Upper-Level Courses		36
BUS ADM 305	Legal Environment of Business
FIN 343	Corporation Finance
MGMT 389	Organizational Behavior
MKTG 322	Principles of Marketing
SCM 380	Project Management
Marketing Required Courses
MKTG 345	Digital Marketing
MKTG 421	International Marketing
MKTG 423	Advertising
MKTG 428	Consumer Behavior
Marketing Elective Courses (2 of the following courses):
MKTG 327	Selling and Sales Management
MKTG 424	Research Methods
MKTG 426	Marketing Strategy
MKTG 447	Social Media Marketing and Analytics
MKTG 497	Internship
Accelerated Graduate Courses (choose 9 credits): #		0-9
ENTRP 573	Entrepreneurial Finance
ENTRP 686	Design Thinking and Developing Business Models
BUSAN 570	Data Science for Managers
BUSAN 635	Foundations of Strategic Information Management
FIN 646	Advanced Corporation Finance
MKTG 624	Research Methods
Capstone Experience		3
MGMT 482	Capstone in Business Strategy
Total Credits		75-85

*

includes an Accelerated option - Integrated with graduate Management program

#

Students must be granted permission through the department to enroll in graduate level coursework.  For more information, contact the graduate Management office or refer to the graduate catalog.

Minor

Course List

Code	Title	Credits
Required courses:		12
MKTG 322	Principles of Marketing
MKTG 345	Digital Marketing
MKTG 426	Marketing Strategy
MKTG 428	Consumer Behavior
Choose any 2 of the following:		6
MKTG 327	Selling and Sales Management
MKTG 423	Advertising
MKTG 447	Social Media Marketing and Analytics
MKTG 421	International Marketing
MKTG 424	Research Methods
Any 400-level DESIGN ARTS class (3 Cr.)
Any 400-level COMM class (3 Cr.)
Total Credits		18

Faculty