The Marketing major in UW-Green Bay's Cofrin School of Business provides students with in-depth knowledge in marketing through a rigorous curriculum with courses covering a wide range of topics, such as digital marketing, international marketing, sales, consumer behavior, social media marketing, advertising, and marketing strategy.
The program provides considerable exposure to the liberal arts and develops the critical thinking, problem-solving, interpersonal, communication, quantitative and computer skills needed by graduates to successfully serve as leaders within modern organizations. The program also addresses contemporary organizational issues such as global competition, social responsibility and ethics, sustainability, and the relationship between organizations and various environmental forces.
In the marketing major you will initially start by taking general education courses as well as introductory-level business courses. Additionally, you will have courses that provide an overall understanding of business such as the basics of Marketing, Accounting, Human Resources, Management and Finance among others. Finally, you will take marketing-specific upper-level courses and complete a capstone course, prior to applying for graduation.
The Marketing faculty are experts in their field who use a variety of pedagogical practices and connect the classroom to the real-world. Students are also encouraged to complete internships for credit.
Entrance and Exit Requirements
Students can declare a Marketing major at any time with any number of credits through a simple online process. To declare, students must complete an online Declaration of Major/Minor/Certificate e-form, which includes reading and accepting an Honor Code (pre-declaration form). Your advisor will be assigned to you after the e-form is received.
Students must maintain a cumulative GPA of 2.5 to proceed in the course progression. All students must meet this exit requirement to graduate. Students intending to graduate with this emphasis must have a minimum 2.5 cumulative grade point average.
|Principles of Financial Accounting|
|Principles of Managerial Accounting|
|Spreadsheet and Information Systems|
|Principles of Sustainability in Business|
|Business and Its Environment|
|Macro Economic Analysis|
|Micro Economic Analysis|
|Principles of Supply Chain Management|
Statistics (choose one):
or MATH 260
Writing (choose one):
|Professional Writing for Business Majors 1|
or WF 105
|Research and Rhetoric|
Upper-Level Foundational Courses
|Legal Environment of Business|
|e-Entrepreneurship and Digital Management|
|Introduction to Human Resource Management|
|Principles of Marketing|
|Marketing Required Courses||12|
|Marketing Elective Courses:||6|
|Selling and Sales Management|
|Social Media Marketing|
Satisfied for students with an ACT English score of 32 or higher
Gaurav Bansal; Professor; Ph.D., University of Wisconsin - Milwaukee*
Allen Huffcutt; Professor; Ph.D., Texas AM University
Sampathkumar Ranganathan; Professor; Ph.D., University of Memphis*
Karl Schindl; Professor; M.S., Northern Illinois University
Vallari Chandna; Associate Professor; Ph.D., University of North Texas
Amulya Gurtu; Associate Professor; Ph.D., Ryerson University
James F Loebl; Associate Professor; J.D., University of Wisconsin - Madison
David J Radosevich; Associate Professor; Ph.D., University at Albany, State University of New York*
Matthew Raunio; Associate Professor; M.B.A., University of Wisconsin-Oshkosh
Mussie M Teclezion; Associate Professor; D.B.A., Southern Illinois University at Carbondale
Jae Hoon Choi; Assistant Professor; PH.D., University of Colorado
Heather Clark; Assistant Professor; Ph.D., Memorial University
Wei Jaio; Assistant Professor; Ph.D., State University of New York-Binghampton
Heather Kaminski; Assistant Professor; D.B.A., Anderson University
Dianne Murphy; Assistant Professor; Ph.D., University of Wisconsin-Milwaukee
Patricia A Albers; Senior Lecturer; M.B.A., University of Wisconsin - Oshkosh
Matthew Geimer; Lecturer; J.D., University of Wisconsin - Madison
Ryan Kauth; Lecturer; M.B.A., Keller Graduate School of Management