Marketing

Major  

Supporting Courses36-37
Principles of Financial Accounting
Principles of Managerial Accounting
Principles of Sustainability in Business
Introduction to Business
Spreadsheet and Information Systems
Introduction to Human Resource Management
Business Ethics
Introduction to Entrepreneurship
Principles of Supply Chain Management
Economics (choose one combination):
Macro Economic Analysis
and Micro Economic Analysis
Economics WTCS Bridge
and WTCS Transfer Credit
Statistics (choose one):
Introduction to Business Statistics
Introductory Statistics
Upper-Level Courses36
Legal Environment of Business
Corporation Finance
Organizational Behavior
Principles of Marketing
Project Management
Marketing Required Courses
Digital Marketing
International Marketing
Advertising
Consumer Behavior
Marketing Elective Courses (2 of the following courses):
Selling and Sales Management
Research Methods
Marketing Strategy
Social Media Marketing and Analytics
Capstone Experience3
Capstone in Business Strategy
Total Credits75-76

Minor

Required courses:12
Principles of Marketing
Digital Marketing
Marketing Strategy
Consumer Behavior
Choose any 2 of the following:6
Selling and Sales Management
Advertising
Social Media Marketing and Analytics
International Marketing
Research Methods
Any 400-level DESIGN ARTS class (3 Cr.)
Any 400-level COMM class (3 Cr.)
Total Credits18

Faculty  

Vallari Chandna; Professor; Ph.D., University of North Texas, chair

Allen Huffcutt; Professor; Ph.D., Texas AM University

Sampath Kumar; Professor; Ph.D., University of Memphis*

Heather Clarke; Associate Professor; Ph.D., Memorial University

David J Radosevich; Associate Professor; Ph.D., University at Albany, State University of New York*

Md Tarique Newaz; Assistant Professor; Ph.D., Texas Tech University

Aniruddha Pangarkar; Assistant Professor; Ph.D., Texas Tech University

Susan Craver; Assistant Teaching Professor; M.B.A., University of Wisconsin - Madison

Anup Nair; Assistant Teaching Professor; M.B.A., Birla Institute of Technology and Science (India)

Dylan Polkinghorne; Assistant Teaching Professor; M.S., University of Wisconsin - Green Bay