MKTG 322. Principles of Marketing. 3 Credits.
The marketing system and the managerial techniques used to market goods, services and organizations. Relationships between marketing activities and economic, political and social institutions; understanding consumer behavior; product, price, promotion and distribution decisions.
P: Sophomore status
Fall and Spring.
...Cost Benefit Analysis MGMT 389 Organizational Behavior MKTG 322 Principles of Marketing SCM 384 Supply...