MKTG 327. Selling and Sales Management. 3 Credits.
Principles and techniques of successful selling that lead to a mutually profitable relationship between salesperson and customer. The nature and scope of sales management: selecting and training sales personnel, importance of customer satisfaction, relationship of company philosophy to the sales force, fundamentals of communication processes.
P: MKTG 322 and Bus Adm major or minor or Acctg major or minor and an overall minimum GPA of 2.5