2026-2027 Undergraduate Catalog
The Business Analytics emphasis equips students with the critical knowledge, technical skills, and analytical mindset needed to thrive in today’s data-driven business environment. It focuses on transforming data into actionable insights using modern analytics methods and software, enabling informed decision-making and strategic advantage. Through rigorous coursework, students develop proficiency in data analysis, visualization, and modern analytics techniques such as data mining and machine learning. They are also introduced to emerging technologies, including Artificial Intelligence (AI). Other courses explore key areas such as data science for managerial decision-making, strategic information management, and the ethical implications of AI. Advanced coursework in business analytics and machine learning prepares students to analyze complex datasets and support organizational strategy. This emphasis provides a strong foundation for careers in data-driven decision-making, analytics, consulting, and technology-focused roles, as well as for individuals seeking to leverage data to drive innovation and business success.