This is an archived copy of the 2021-2022 catalog. To access the most recent version of the catalog, please visit http://catalog.uwgb.edu.

Business Administration Major

Students must complete requirements in one of the following areas of emphasis:

  • Business Analytics
  • Entrepreneurship
  • General Business
  • Supply Chain Management

Overview of Program Emphases

Business Analytics:

Learn to translate data for business decisions. The Business Analytics major prepares students to interpret and analyze complex data into comprehensive insights for making actionable decisions. Students will be able to answer questions regarding what happened, what will happen, and what needs to be done.

Entrepreneurship:

Entrepreneurship skills are highly sought and marketable. Entrepreneurially minded graduates keep organizations viable through innovation. Entrepreneurship courses develop students' skills in problem solving, resourcefulness, independence, and critical thinking. The Entrepreneurship Emphasis provides students with in-depth knowledge in the Entrepreneurship domain through a rigorous curriculum with courses covering important topics including how to capture new markets and create new businesses that operate virtually, about online peer networks, e-business models and pitch experience and venture acceleration.

General Business:

The General Business emphasis is designed for working professionals seeking to advance their professional careers. The emphasis provides students with the opportunity to tailor the major by selecting specific coursework benefitting their career or aligning with their interests. Students can select to pursue one of the three certificate tracks (Digital Marketing & Sales, Entrepreneurship, or Supply Chain Management) or pursue the broad selection of courses to complete the general track. Entry into the program requires the transfer of a minimum of 40 credits from an accredited university, and at least 3 years of full-time equivalent relevant, professional experience to be evaluated through submitted evidentiary material.  Admitted students can earn an additional six credits toward their general major requirements (Capstone experience excluded) through credit for prior learning.  Evaluation of credit for prior learning follows accepted university practices.

Supply Chain Management:

Supply chain management is one of the most important career choices in the world. Everything we purchase gets to store shelves via a supply chain. Students will learn how supply chain management integrates supply and demand management within and across companies. The program closely studies the supply of materials to a manufacturer, along with the production and the distribution of finished goods through a network of distributors and retailers to a final customer. Careers in supply chain management are on the rise and continually increasing year after year with an excellent job outlook.

Business Analytics  

Foundational Courses55-59
Principles of Financial Accounting
Principles of Managerial Accounting
Spreadsheet and Information Systems
Principles of Sustainability in Business
Business and Its Environment
Macro Economic Analysis
Micro Economic Analysis
Business Ethics
Principles of Supply Chain Management
Statistics (choose one):
Business Statistics
Introductory Statistics
Writing (choose one):
Professional Writing for Business Majors
Research and Rhetoric
Upper-Level Foundational Courses:
Legal Environment of Business
e-Entrepreneurship and Digital Management
Corporation Finance
Introduction to Human Resource Management
Organizational Behavior
Principles of Marketing
Project Management
Capstone Experience
Capstone in Business Strategy
Business Analytics Emphasis Required Courses21
Business Analytics
Data Visualization and Storytelling
Data Science for Managers
Database Design & Management
Introduction to Software Design
Choose one of the following Information Management courses:
Foundations of Strategic Information Management
Analysis & Design of Business Information Systems
Choose one of the following Analytics elective courses:
Human Resource Management Analytics
Social Media Marketing and Analytics
Total Credits76-80

Entrepreneurship 

Foundational Courses:55-59
Principles of Financial Accounting
Principles of Managerial Accounting
Spreadsheet and Information Systems
Principles of Sustainability in Business
Business and Its Environment
Macro Economic Analysis
Micro Economic Analysis
Business Ethics
Principles of Supply Chain Management
Statistics (choose one):
Business Statistics
Introductory Statistics
Writing (choose one):
Professional Writing for Business Majors 1
Research and Rhetoric
Upper-Level Foundational Courses:
Legal Environment of Business
e-Entrepreneurship and Digital Management
Corporation Finance
Introduction to Human Resource Management
Organizational Behavior
Principles of Marketing
Project Management
Capstone Experience
Capstone in Business Strategy
Entrepreneurship Emphasis Required Courses18
Entrepreneurial Finance
Small Business Management & Family Entrepreneurship
New Venture Acceleration
Choose one of the following Entrepreneurship courses:
Internship
Travel Course
Choose two of the following courses:
Real Estate Principles
Risk Management and Insurance
Financial Markets and Institutions
International Financial Management
Bank Administration
Financial Plan Development
Employee Development and Training
Recruitment and Selection
Employment Law
Performance Management and Job Analysis
Human Resource Management Analytics
Data Science for Managers
International Business Management
Teams
Leading Innovation and Change
Diversity in Organizations
Leadership Development
Organizational Culture & Design
Selling and Sales Management
Digital Marketing
International Marketing
Research Methods
Marketing Strategy
Consumer Behavior
Social Media Marketing and Analytics
Operations Management
Supply Chain Management
Total Credits73-77

General Business

Foundational Electives (one of three)3
Spreadsheet and Information Systems
Business and Its Environment
Professional Writing for Business Majors
Research and Rhetoric
Economics Course (one of two)3
Micro Economic Analysis
Macro Economic Analysis
Lower-Level Core Courses13-14
Principles of Financial Accounting
Principles of Managerial Accounting
Business Ethics
Business Statistics
Introductory Statistics
Upper-Level Core Courses12
Legal Environment of Business
Corporation Finance
Organizational Behavior
Principles of Marketing
Foundational Electives (three of five)9
Principles of Sustainability in Business
e-Entrepreneurship and Digital Management
Introduction to Human Resource Management
Principles of Supply Chain Management
Project Management
Capstone Experience3
Capstone in Business Strategy
General Emphasis Tracks18
Digital Marketing & Sales Certificate
Selling and Sales Management
Digital Marketing
Marketing Strategy
Consumer Behavior
Social Media Marketing and Analytics (One additional courses from the general electives list)
Three additional credits from the general electives list
Entrepreneurship Certificate
Must also take ENTRP 371 from within the Foundational Electives Category
Entrepreneurial Finance
Small Business Management & Family Entrepreneurship
New Venture Acceleration
Nine additional credits from the general electives list
Supply Chain Management Certificate
Must also take SCM 380 from within the Foundational Electives Category
Logistics Management
Operations Management
Enterprise Resource Planning
Supply Chain Management
Six additional credits from the general electives list
General Emphasis (minimum of 18 credits total)
Minimum of 3 credits from ACCTG or FIN courses listed within General Electives
Minimum of 3 credits from BUS ADM, ENTRP, or SCM courses listed within General Electives
Minimum of 3 credits from HRM, MGMT, or MKTG courses listed within General Electives
General Electives (see certificate track for number of required courses)
Intermediate Accounting I
Intermediate Accounting II
Advanced Accounting
Governmental and Nonprofit Accounting
Introduction to Income Tax Theory and Practice
Accounting Information Systems
Auditing Standards and Procedures
Cost Accounting
Business Law
Advanced Business Statistics
Foundations of Strategic Information Management
Analysis & Design of Business Information Systems
Business Analytics
Entrepreneurial Finance
Small Business Management & Family Entrepreneurship
New Venture Acceleration
Real Estate Principles
Risk Management and Insurance
Financial Markets and Institutions
Employee Benefits and Retirement Planning
Estate and Trust Planning
Principles of Investment
International Financial Management
Advanced Corporation Finance
Bank Administration
Financial Plan Development
Employee Development and Training
Recruitment and Selection
Employment Law
Compensation and Benefits Planning
Employee Relations
Performance Management and Job Analysis
Human Resource Management Analytics
Data Science for Managers
International Business Management
Teams
Leading Innovation and Change
Diversity in Organizations
Leadership Development
Organizational Culture & Design
Selling and Sales Management
Digital Marketing
International Marketing
Advertising
Research Methods
Marketing Strategy
Consumer Behavior
Social Media Marketing and Analytics
Logistics Management
Operations Management
Enterprise Resource Planning
Supply Chain Management
Total Credits61-62

Supply Chain Management

Foundational Courses55-59
Principles of Financial Accounting
Principles of Managerial Accounting
Spreadsheet and Information Systems
Principles of Sustainability in Business
Business and Its Environment
Macro Economic Analysis
Micro Economic Analysis
Business Ethics
Principles of Supply Chain Management
Statistics (choose one):
Business Statistics
Introductory Statistics
Writing (choose one):
Professional Writing for Business Majors 1
Research and Rhetoric
Upper-Level Foundational Courses
Legal Environment of Business
e-Entrepreneurship and Digital Management
Corporation Finance
Introduction to Human Resource Management
Organizational Behavior
Principles of Marketing
Project Management
Capstone Experience
Capstone in Business Strategy
Supply Chain Emphasis Required Courses12
Logistics Management
Operations Management
Enterprise Resource Planning
Supply Chain Management
Choose one of the following Marketing courses:3
Selling and Sales Management
International Marketing
Research Methods
Marketing Strategy
Consumer Behavior
Choose one of the following Finance courses3
Risk Management and Insurance
Financial Markets and Institutions
Principles of Investment
International Financial Management
Advanced Corporation Finance
Total Credits73-77