Marketing Emphasis
BUSINESS ADMINISTRATION Major
| Code | Title | Credits |
|---|---|---|
| Supporting Courses | 26-29 | |
| Principles of Financial Accounting | ||
| Principles of Managerial Accounting | ||
| Business and Its Environment | ||
| Introduction to Management Information Systems | ||
| Macro Economic Analysis | ||
| Micro Economic Analysis | ||
| Business Statistics | ||
or MATH 260 | Introductory Statistics | |
| Professional Writing for Business Majors 1 | ||
| Business Ethics | ||
| Upper-Level Courses | 15 | |
| Legal Environment of Business | ||
| Corporation Finance | ||
| Organizational Behavior | ||
| Strategic Management | ||
| Introductory Marketing | ||
| Marketing Emphasis Required Courses | 21 | |
| International Marketing | ||
| Marketing Research | ||
| Consumer Behavior | ||
Choose two of the following Marketing courses: | ||
| Business Analytics | ||
| Travel Course | ||
| Selling and Sales Management | ||
| Advertising | ||
| Marketing Management | ||
Choose one of the following Finance courses: | ||
| Real Estate Principles | ||
| Risk Management and Insurance | ||
| Financial Markets and Institutions | ||
| Principles of Investment | ||
| International Financial Management | ||
| Advanced Corporation Finance | ||
| Derivatives | ||
| Bank Administration | ||
Choose one of the following Management courses: | ||
| Project Management | ||
| Supply Chain Management | ||
| Business Analytics | ||
| Small Business Management & Family Entrepreneurship | ||
| Introduction to Human Resource Management | ||
| Leadership Development | ||
| Organizational Culture & Change | ||
| Total Credits | 62-65 | |
| 1 | Satisfied for students with an ACT English score of 32 or higher |
