2026-2027 Undergraduate Catalog
Certificate Program
The Digital Marketing and Sales Management Certificate is a 15-credit certificate for professionals working in the marketing functional area who desire to update their skills and knowledge. Our expert faculty use real-world examples, case studies and timely discussions to help marketing professionals become more proficient in digital aspects such as online advertising and managing social media portals while also enabling them to enhance the selling strategy of their organization. The courses in the certificate include sales-focused courses coupled with others that support the digital transformation of the marketing function.
| Code | Title | Credits |
|---|---|---|
| Required Courses: | ||
| MKTG 327 | Foundations of Selling & Partnership Building | 3 |
| MKTG 345 | Digital Marketing | 3 |
| MKTG 426 | Marketing Strategy | 3 |
| MKTG 428 | Consumer Behavior | 3 |
| MKTG 447 | Social Media Marketing and Analytics | 3 |
| Total Credits | 15 | |