Marketing
https://www.uwgb.edu/marketing/
(Bachelor of Business Administration)
The Marketing major in UW-Green Bay's Cofrin School of Business provides students with in-depth knowledge in marketing through a rigorous curriculum with courses covering a wide range of topics, such as digital marketing, international marketing, sales, consumer behavior, social media marketing, advertising, and marketing strategy.
The program provides considerable exposure to the liberal arts and develops the critical thinking, problem-solving, interpersonal, communication, quantitative and computer skills needed by graduates to successfully serve as leaders within modern organizations. The program also addresses contemporary organizational issues such as global competition, social responsibility and ethics, sustainability, and the relationship between organizations and various environmental forces.
In the marketing major students start by taking general education and introductory-level business courses. Additionally, students take courses that provide an overall understanding of business, such as the basics of Marketing, Accounting, Human Resources, Management and Finance among others. Finally, students take marketing-specific upper-level courses and complete a capstone course, prior to applying for graduation.
The Marketing faculty are experts in their field who use a variety of pedagogical practices and connect the classroom to the real-world. Students are also encouraged to complete internships for credit.
Entrance and Exit Requirements
Students can declare a Marketing major at any time with any number of credits through a simple online process. To declare, students must complete an online Declaration of Major/Minor/Certificate e-form, which includes reading and accepting an Honor Code (pre-declaration form). Your advisor will be assigned to you after the e-form is received.
Students must maintain a cumulative GPA of 2.5 to proceed in the course progression. All students must meet this exit requirement to graduate. Students intending to graduate with this major must have a minimum 2.5 cumulative grade point average.
Major
Code | Title | Credits |
---|---|---|
Foundational Courses | 33-37 | |
Principles of Financial Accounting | ||
Principles of Managerial Accounting | ||
Principles of Sustainability in Business | ||
Business and Its Environment | ||
Spreadsheet and Information Systems | ||
Macro Economic Analysis | ||
Micro Economic Analysis | ||
Introduction to Human Resource Management | ||
Business Ethics | ||
Principles of Supply Chain Management | ||
Statistics (choose one): | ||
Business Statistics | ||
or MATH 260 | Introductory Statistics | |
Writing (choose one): | ||
Professional Writing for Business Majors 1 | ||
or WF 105 | Research and Rhetoric | |
Upper-Level Foundational Courses | 36 | |
Legal Environment of Business | ||
e-Entrepreneurship and Digital Management | ||
Corporation Finance | ||
Organizational Behavior | ||
Principles of Marketing | ||
Project Management | ||
Marketing Required Courses | ||
Digital Marketing | ||
International Marketing | ||
Advertising | ||
Consumer Behavior | ||
Marketing Elective Courses (2 of the following courses): | ||
Selling and Sales Management | ||
Research Methods | ||
Marketing Strategy | ||
Social Media Marketing and Analytics | ||
Capstone Experience | 3 | |
Capstone in Business Strategy | ||
Total Credits | 72-76 |
1 | Satisfied for students with an ACT English score of 32 or higher |
Minor
Code | Title | Credits |
---|---|---|
Required courses: | 12 | |
Principles of Marketing | ||
Digital Marketing | ||
Marketing Strategy | ||
Consumer Behavior | ||
Choose any 2 of the following: | 6 | |
Selling and Sales Management | ||
Advertising | ||
Social Media Marketing and Analytics | ||
International Marketing | ||
Research Methods | ||
Any 400-level DESIGN ARTS class (3 Cr.) | ||
Any 400-level COMM class (3 Cr.) | ||
Total Credits | 18 |
Faculty
Allen Huffcutt; Professor; Ph.D., Texas AM University
Sampath Kumar; Professor; Ph.D., University of Memphis*
Vallari Chandna; Associate Professor; Ph.D., University of North Texas, chair
Heather Clarke; Associate Professor; Ph.D., Memorial University
David J Radosevich; Associate Professor; Ph.D., University at Albany, State University of New York*
Dianne Murphy; Assistant Professor; Ph.D., University of Wisconsin - Milwaukee
Md Tarique Newaz; Assistant Professor; Ph.D., Texas Tech University
Aniruddha Pangarkar; Assistant Professor; Ph.D., Texas Tech University
Susan Craver; Assistant Teaching Professor; M.B.A., University of Wisconsin - Madison
Anup Nair; Assistant Teaching Professor; M.B.A., Birla Institute of Technology and Science (India)
Dylan Polkinghorne; Assistant Teaching Professor; M.S., University of Wisconsin - Green Bay