Digital Marketing and Sales Management

Certificate Program

The Digital Marketing and Sales Management Certificate is a 15-credit certificate for professionals working in the marketing functional area who desire to update their skills and knowledge. Our expert faculty use real-world examples, case studies and timely discussions to help marketing professionals become more proficient in digital aspects such as online advertising and managing social media portals while also enabling them to enhance the selling strategy of their organization. The courses in the certificate include sales-focused courses coupled with others that support the digital transformation of the marketing function.  

Required Courses:
MKTG 327Selling and Sales Management3
MKTG 345Digital Marketing3
MKTG 426Marketing Strategy3
MKTG 428Consumer Behavior3
MKTG 447Social Media Marketing3
Total Credits15