This is the 2026-2027 catalog. If you began in another year, you may need a different catalog.

2026-2027 Catalog

MKTG 624. Research Methods. 3 Credits.

Techniques of obtaining and analyzing information about business problems; obtaining and interpreting data from primary and secondary sources for business decisions.
Spring.

Marketing

https://catalog.uwgb.edu/undergraduate/programs/marketing/

The Marketing major in UW-Green Bay's Cofrin School of Business provides students with in-depth knowledge in marketing through a rigorous curriculum with courses covering a wide range of topics, such as digital marketing, international marketing, sales, consumer behavior, social media marketing, advertising, and marketing strategy.

Management

https://catalog.uwgb.edu/undergraduate/programs/management/

...BUS ADM 635, BUS ADM 570, and MKTG 624. Please consult your undergraduate advisor and...