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MKTG 624. Research Methods. 3 Credits.

Techniques of obtaining and analyzing information about business problems; obtaining and interpreting data from primary and secondary sources for business decisions.
Spring.

Marketing

http://catalog.uwgb.edu/undergraduate/programs/marketing/

The Marketing major in UW-Green Bay's Cofrin School of Business provides students with in-depth knowledge in marketing through a rigorous curriculum with courses covering a wide range of topics, such as digital marketing, international marketing, sales, consumer behavior, social media marketing, advertising, and marketing strategy.