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MKTG 428. Consumer Behavior. 3 Credits.

Theories of buyer behavior, including ultimate and industrial customers, and their implications for marketing management.
P: MKTG 322 and an overall minimum GPA of 2.5
Fall and Spring.

Sales

http://catalog.uwgb.edu/undergraduate/programs/sales/

...Marketing MKTG 325 Negotiation and Conflict Resolution MKTG 327 Selling and Sales Management MKTG 428...