2026-2027 Catalog
MKTG 428. Consumer Behavior. 3 Credits.
Theories of buyer behavior, including ultimate and industrial customers, and their implications for marketing management.
P: MKTG 322 and an overall minimum GPA of 2.5
Fall and Spring.
Professional Selling and Business Development
https://catalog.uwgb.edu/undergraduate/programs/sales/
...MKTG 325 Negotiation and Conflict Resolution MKTG 327 Foundations of Selling & Partnership Building MKTG 428...