2026-2027 Catalog
MKTG 424. Research Methods. 3 Credits.
This marketing course focuses on different techniques of obtaining and analyzing information about marketing problems; obtaining and interpreting data from primary and secondary sources for business decisions that deal with different aspects of marketing.
P: BUSAN 220 or MATH 260; MKTG 322 or consent of the instructor; and an overall minimum GPA of 2.5
Spring.