The course examines marketing from a digital marketing perspective. It helps students to get a detailed understanding of all digital marketing strategies like online advertising, digital display, video, mobile, and search engine management. Students will learn to develop, evaluate, and execute a comprehensive digital marketing strategy and plan. This course has been identified as a Cofrin School of Business High Impact Practice (HIP) course. HIPs are rigorous courses that include engaging teaching methods such as regular feedback, peer and faculty interaction, structured reflection, and application of knowledge.
P: Sophomore status
Fall and Spring.