This is the 2026-2027 catalog. If you began in another year, you may need a different catalog.

2026-2027 Catalog

MKTG 327. Foundations of Selling & Partnership Building. 3 Credits.

Principles and techniques of successful selling that lead to a mutually profitable relationship between salesperson and customer. The nature and scope of sales management: selecting and training sales personnel, importance of customer satisfaction, relationship of company philosophy to the sales force, fundamentals of communication processes.
P: MKTG 322 and an overall minimum GPA of 2.5
Fall Only.

Professional Selling and Business Development

https://catalog.uwgb.edu/undergraduate/programs/sales/

...12 MKTG 322 Principles of Marketing MKTG 325 Negotiation and Conflict Resolution MKTG 327 Foundations...