This is the 2026-2027 catalog. If you began in another year, you may need a different catalog.

2026-2027 Catalog

MKTG 322. Principles of Marketing. 3 Credits.

The marketing system and the managerial techniques used to market goods, services and organizations. Relationships between marketing activities and economic, political and social institutions; understanding consumer behavior; product, price, promotion and distribution decisions.
P: Sophomore status
Fall and Spring.

Professional Selling and Business Development

https://catalog.uwgb.edu/undergraduate/programs/sales/

...Courses: 12 MKTG 322 Principles of Marketing MKTG 325 Negotiation and Conflict Resolution MKTG 327...