The course focuses on the formulation, selection and implementation of business strategies through assessment of organizational performance; competitive, market and industry analysis; development of strategic positions and identification of strategic opportunities. Students practice strategic thinking for a cross section of business types from small, closely held to coprorate, publicly-held, multiple business enterprises. The concepts and ideas of the course are explored through the analysis of case studies. This course has been identified as a Cofrin School of Business High Impact Practice (HIP) course. HIPs are rigorous courses that include engaging teaching methods such as regular feedback, peer and faculty interaction, structured reflection, and application of knowledge.
P: 95 credits; and ACCTG 202; ECON 202, ECON 203, or ECON 208; MKTG 322 or ECON 303; FIN 343 or ECON 330; MGMT 389 or ECON 485; and Accounting, Business Administration, Finance, HR Management, Management, Marketing, Economics major; and a min GPA of 2.5
Fall and Spring.