This course emphasizes the understanding of how artificial intelligence (AI) and technological advances could be used to shape and implement strategic and operational changes at various levels within an organization. The course focuses on how AI and technological advances: (a) are transforming businesses and how they could be used to develop competitive business advantage; (b) could be used in shaping and executing the organization's strategy; (c) could be leveraged to foster a culture of data-driven experimentation and decision making; and (d) must include an understanding of the ethical issues around the use of AI - and the importance of keeping algorithms transparent, fair, and unbiased.