CFP Board defines the psychology of financial planning as: "identifying and responding to attitudes, behaviors, and situations that impact decision-making, the client-planner relationship, and the client's financial well-being." The psychology of financial planning is more than client psychology or behavioral finance and includes the interaction of planner characteristics with client characteristics. It is the system within which clients planning for their financial goals and financial well-being are aided by financial planners who possess their own history, biases, and values that must be recognized and sometimes subsumed in service to the client. Financial Planners And Professionals At All Stages Of Their Careers Can Gain A Better Understanding Of People's Financial Decision-Making, As Well As Benefit From Insights To Build Further And Strengthen Client-Planner Relationships.
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