This is an archived copy of the 2024-2025 catalog. To access the most recent version of the catalog, please visit http://catalog.uwgb.edu.

Master of Science in Health & Wellness Management

https://www.uwgb.edu/mshwm/

The Master of Science degree in Health and Wellness Management program will equip students with the competencies required to successfully promote and advance the health and well-being of defined groups of people, to effectively lead wellness programs and to conduct research in the discipline. The degree is designed to prepare professionals to assume senior leadership positions in the wellness management field and is unique from other programs in that it has an increased emphasis on management and leadership competency development and focuses on all dimensions of personal and organizational wellness. Over the past 30 years, wellness has developed into a primary business strategy as these programs, when managed effectively, have documented successes in addressing key business issues such as health care cost containment, productivity, absenteeism, and risk management. The program features a multidisciplinary curriculum that draws on psychology, health, nursing/healthcare, communication and management sciences.

Program Learning Outcomes

Graduates of the HWM program will be able to:

  • Demonstrate familiarity with best practices in behavior change facilitation, including the evaluation of lifestyle coaching plans.
  • Demonstrate knowledge of ethical and legal issues relevant to health policy and clinical practice.
  • Analyze the interrelations among health providers and key stakeholders and understand how these interrelations influence public health systems.
  • Determine the impact of current wellness initiatives on an organization’s healthcare costs and develop strategic and project management plans to improve the programs.
  • Demonstrate an understanding of business marketing, including market analysis, evaluation, communication, and promotion.
  • Examine customer needs and apply a system approach in successfully addressing those needs.
  • Integrate health informatics, information technology, and communication strategies in the design, implementation, evaluation, and replication of best practices to improve program performance.