This is an archived copy of the 2023-2024 catalog. To access the most recent version of the catalog, please visit http://catalog.uwgb.edu.

Marketing Analytics

UW-Green Bay marketing analytics certificate program is designed to provide individuals with the skills and knowledge necessary to analyze marketing data and make informed decisions. The program covers topics such as data science techniques, statistical methods, marketing research, social media and digital marketing analytics.

Upon completion of the program, graduates will be able to apply their skills to a variety of industries, including social media analytics, data driven advising, market research, and digital marketing.

UW-Green Bay's marketing analytics certificate is a valuable investment for learners seeking to advance their careers in marketing or data analysis. It provides them with the skills and knowledges necessary to make data-driven decisions and stay competitive in today's rapidly evolving business landscape.

Certificate Program

Required courses:15
Principles of Marketing
Digital Marketing
Research Methods
Social Media Marketing and Analytics
Data Science for Managers
Total Credits15