(Bachelor of Arts)

The Design Arts major is the study of the theory and practice of contemporary graphic design and environmental design. The graphic design curriculum includes a series of core courses in the history, applications, and influences of print, video, and interactive communications, while the environmental design area includes options for study in urban design and planning. The program emphasizes the design process as a creative decision-making tool. Students learn to develop and apply problem-solving methods and use design software and hardware along with traditional image-making and modeling techniques, to develop effective design solutions. 

This major provides a contemporary liberal arts education and an array of skills for a range of careers and advanced study, including graphic design, advertising and marketing, publications management, art direction, creative direction, and multi-media and website design, among others. The environmental design focus provides opportunities in urban planning, graduate studies in architecture and environmental graphic design. The program has a practicum and internship component through which students can gain professional experience and portfolio development.

Students have access to a technology studio that features design and imaging software and hardware standard to the design profession. A general-access computer laboratory also supports the Design Arts program. Students have access to industry standard digital design software for producing illustrations, publication design as well as traditional model-building facilities.

Students may study abroad or at other campuses in the United States through UW-Green Bay’s participation in international exchange programs and National Student Exchange. Travel courses are another option for obtaining academic credits and completing requirements. For more information, contact the Office of International Education at (920) 465-2190 or see http://www.uwgb.edu/international/.