BUS ADM 371. e-Entrepreneurship and Digital Management. 3 Credits.
This course provides an overview of how to create new business, capture new markets, and operate businesses virtually in today’s digital era. In addition to topics related to e-marketing, idea generation, online peer networks, innovation, social media, feasibility, and e-business models, the course delves into managing people and businesses in the digital era by discussing topics such as online leadership, managing virtual teams, digital knowledge management, and online communication.
P: Sophomore status; Bus Adm major or minor or Acctg major or minor or Entrepreneurship Certificate.
Fall and Spring.