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BUS ADM 322. Introductory Marketing. 3 Credits.

The marketing system and the managerial techniques used to market goods, services and organizations. Relationships between marketing activities and economic, political and social institutions; understanding consumer behavior; product, price, promotion and distribution decisions.
P: Sophomore status
Fall and Spring.

Environmental Sustainability and Business

...BUS ADM 322 Introductory Marketing BUS ADM 384 Introduction to Supply Chain Management BUS ADM...