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2013 - 2014 Undergraduate Catalog

Course Descriptions

Business Administration:

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  • Prerequisites
  • General Education
  • Writing Emphasis
  • Travel Course
  • Repeatable
  • Additional Fees
Credits3
Lecture
Spring
Fall
BUS ADM-428

Consumer Behavior

Theories of buyer behavior, including ultimate and industrial customers, and their implications for marketing management.

Prerequisites
P: Bus Adm 322.