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2013 - 2014 Undergraduate Catalog

Course Descriptions

Business Administration:

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  • Prerequisites
  • General Education
  • Writing Emphasis
  • Travel Course
  • Repeatable
  • Additional Fees
Credits3
Lecture
Spring
Fall
BUS ADM-421

International Marketing

  • Pre-Requisites
  • General Education
  • Writing Emphasis

The course is designed to help students explore the global market via the disciplines of economics, cultural studies, geography, history, languages, jurisprudence, demographics, politics, and many others. The opportunities and the threats that emanate from the global marketplace are highlighted, and the need for an international marketing approach on the part of individuals and institutions is emphasized.

Prerequisites
P: Bus Adm 322.
  • Gen Ed: World Culture