skip to content

2013 - 2014 Undergraduate Catalog

Course Descriptions

Business Administration:

Back to all Departments

Icon Legend

  • Prerequisites
  • General Education
  • Writing Emphasis
  • Travel Course
  • Repeatable
  • Additional Fees
Credits3
Lecture
Fall
BUS ADM-327

Selling and Sales Management

Principles and techniques of successful selling that lead to a mutually profitable relationship between salesperson and customer. The nature and scope of sales management: selecting and training sales personnel, importance of customer satisfaction, relationship of company philosophy to the sales force, fundamentals of communication processes.

Prerequisites
P: Bus Adm 322.