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2013 - 2014 Undergraduate Catalog

Course Descriptions

Business Administration:

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  • Prerequisites
  • General Education
  • Writing Emphasis
  • Travel Course
  • Repeatable
  • Additional Fees
Credits3
Lecture
Fall
BUS ADM-424

Marketing Research

Techniques of obtaining and analyzing information about marketing problems; obtaining and interpreting data from primary and secondary sources for marketing decisions.

Prerequisites
P: Math 260 or Bus Adm 216 or Comm Sci 205; and Bus Adm 322.