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2013 - 2014 Undergraduate Catalog

Course Descriptions

Business Administration:

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  • Prerequisites
  • General Education
  • Writing Emphasis
  • Travel Course
  • Repeatable
  • Additional Fees
Credits3
Lecture
Spring
Fall
BUS ADM-482

Strategic Management

The course focuses on the formulation, selection and implementation of business strategies through assessment of organizational performance; competitive, market and industry analysis; development of strategic positions and identification of strategic opportunities. Students practice strategic thinking for a cross section of business types from small, closely held to coprorate, publicly-held, multiple business enterprises. The concepts and ideas of the course are explored through the analysis of case studies.

Prerequisites
P: Bus Adm 382.