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2013 - 2014 Undergraduate Catalog

Course Descriptions

Business Administration:

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  • Prerequisites
  • General Education
  • Writing Emphasis
  • Travel Course
  • Repeatable
  • Additional Fees
Credits3
Lecture
Spring
Fall
BUS ADM-322

Introductory Marketing

The marketing system and the managerial techniques used to market goods, services and organizations. Relationships between marketing activities and economic, political and social institutions; understanding consumer behavior; product, price, promotion and distribution decisions.

Prerequisites
P: earned cr > or = 36 and gpa > or = 2.50; or major/minor in Bus Adm or major/minor in Acctg or minor in Intl Bus or spl clsf of PBM or gr st.