- General Education
- Writing Emphasis
- Travel Course
- Additional Fees
The marketing system and the managerial techniques used to market goods, services and organizations. Relationships between marketing activities and economic, political and social institutions; understanding consumer behavior; product, price, promotion and distribution decisions.
P: earned cr > or = 36 and gpa > or = 2.50; or major/minor in Bus Adm or major/minor in Acctg or minor in Intl Bus or spl clsf of PBM or gr st.